Ⅰ. Introduction
What are you usually doing when you have break time? Almost everyone might answer to go movie, musical or listen to music. It is all related to cultural things. For example, according to Korean movie statistic, last third-quarter moviegoers found a total of 51,330,000 people. It is the best record on third-quarter period. Like this, culture is getting essential in our lives.
b. The current circumstances
previous Busan Commodore hotel was the worst hotel inthe city but these days, hotel is famous of korean style architecture. The hotel is located near Busan station, Nampodong, Guk-je Market, level hotel by remodeling in 2005. The commodore hotel which is five-star hotel has several chain hotels nation-widely so it constructs chain system also is pushing ahead with
3. ST strategy
(1) 'Korean beauty Appearance' and 'There are many similar hotels'
Emphasize Commodore's beautiful appearance, old tradition, and history to differentiate itself from the competition. Because Nampo-dong is the center of Busan, there are many similar grade hotels. So, Commodore have to operate the hotel way to emphasize Korean beauty, tradition, history, and so on.
of Changdeokgung Palace. While working as a tour guide at the royal palace, I gave many tours for locals and global tourists and met lots of people who were interested in Korean royal palaces, and traditional Korean culture.
I found that there were many questions tourists wanted to know about the past of Korea. For instance, North and South American tourists asked me about how Joseon dynasty
of Changdeokgung Palace. While working as a tour guide at the royal palace, I gave many tours for locals and global tourists and met lots of people who were interested in Korean royal palaces, and traditional Korean culture.
I found that there were many questions tourists wanted to know about the past of Korea. For instance, North and South American tourists asked me about how theJoseon Dynas
inthe 14th century it was made. After that, over the years, partly reinforced or newly built. Among them, castle of Mt. Bukak has been recently restored and open to the public. Hanyang castle is best walking destination where you can enjoy old look and all the beautiful natural scenery.
○2Introduction of Seoul Castle
Seoul castle is a castle town oftheJoseon Dynasty surrounding Seoul
ofJoseon dynasty had contributed to its longevity by diminishing the possibilities of illegality and corruption occurring. ‘Three Offices’ is a good example. Three Offices is a collective name for three offices that functioned as major organ of press and provided checks and balance on the king and theofficials. While modeled after Chinese system, they played much more prominent roles in Jos
of its original features have been restored.
It also evaluated as the most unique castle.
It was constructed with stones and bricks, and had modern castle structure defending against guns and cannons as well as allows, spears, and swords and was constructed with mechanic apparatus
“Hwaseong Fortress” was registered as a World Cultural Heritage inthe 21st Assembly of UNESCO World H
3. Genre paintings in Korea
There are various types of Korean genre painting dating back from the pre-history period to theJoseon dynasty.
It can be classified to 3 types depending on characteristic
Genre Painting on Religion
Korean genre painting started from the pre-historic period, appearing inthe ancient tomb mural ofthe Three Kingdoms, ancient tomb mural of Balhae’s period, an
in sales
According to the statistics ofThe Distilled Spirits Council in 2003, while the distilled spirits group and wine sales are growing, beer’s market possession decreased from 51.2 to 49 percent which means distilled spirits and wine are invading the existing beer market. Also there is a trendof diversification ofthe kinds of distilled spirits and wines, increasing sales of imported